Social Media Manager & Executive
Driving Cultural Relevance & Business Impact
Hello, I’m Mohini. I look past vanity metrics like 'likes' to focus on what truly matters: cultural relevance and business impact. I design, execute, and scale end-to-end digital campaigns by tracking audience psychology and market trends. Explore my portfolio to see how I turn creative concepts into measurable brand equity.
✔ Cultural Relevance
✔ Measurable ROI
About Mohini Malviya
As a Social Media Professional, I look past vanity metrics like 'likes' to focus on what truly matters: cultural relevance and business impact. I design, execute, and scale end-to-end digital campaigns by tracking audience psychology and market trends.
My core objective is to turn creative concepts into measurable brand equity. I manage everything from profile optimization, high-engagement reel planning, content calendars, to performance-driven Meta ad campaigns and comprehensive ROI reports.
Campaign Foundation
- Audience Psychology & Trends Core Expertise
- Meta Suite & Community Growth Modern Marketing Focus
Professional Details
- Role Social Media Manager & Executive
- Experience 5 Years
- Availability Freelance & Contract
- Work Type Remote & Worldwide
Personal Information
- Location India (Remote)
- Languages English, Hindi
- Focus Brand Reputation, Scaling & Digital Equity
Selected Campaigns & Works
A refined collection of high-growth digital campaigns, viral reels, and strategic social layouts.
Campaign Social Proof
Select a project below to view compact dashboard performance metrics, live optimization setups, and results.
Complete Service Suite
An end-to-end operational roadmap designed to optimize brand representation, engage core target segments, and establish measurable digital authority.
01. Brand & Profile Asset Optimization
- Bio & Profile Structural Setup
- Facebook Cover & Grid Layout Design
- Instagram Story Highlight Covers
- Meta Business Suite & Catalog Integration
02. Content Architecture & Creation
- Content Calendar Blueprint & Planning
- Static High-Value Posts
- High-Engagement Reels Production
- Daily Stories Architecture & Delivery
- Professional Copywriting
03. Distribution Channels & Scheduling
- SEO Keywords & Hashtags Research
- Content Posting & Peak-Time Scheduling
- Cross-Platform Auto-Posting & Formatting
04. Active Audience Interaction & Moderation
- Daily Engagement & Comment Replies
- Daily Inbound & Outbound Engagement
- Comment Moderation & Spam Filtering
- Real-Time Customer Support
- Brand Reputation & Crisis Management (ORM)
- Instagram & WhatsApp Community Management
05. Growth Framework & Analytics Strategy
- 2 Meta Ad Setups Per Month
- End-of-Month Analytics & ROI Strategy Report
- Continuous A/B Testing Matrix
- Micro-Influencer Gifting & Outreach
- Brand Collaboration Post Setup
- Influencer Marketing Brand Promotion
- Instagram & Facebook Live Coordination
Strategic Workflow
A data-driven, structured execution framework refined through multi-platform client operations — ensuring your campaign remains culturally relevant, optimized, and built for market impact.
Audit & Psychology
I track audience psychology and market trends, identifying gaps in your current setup to layout a platform structure that converts.
Blueprint & Planning
Developing custom Content Calendars, advanced hashtag frameworks, and high-value copy designed to maximize brand reach.
Execution & Moderation
Deploying daily stories, peak-time scheduling, viral reels execution, and active inbound community moderation to clean out spam.
Optimization & ROI
Running performance reports, continuous A/B testing on Meta Ad setups, and adjusting tactics to hit core growth milestones.
Professional Experience
A data-backed operations timeline focused on end-to-end digital marketing, social architectures, and high-ROI campaigns — built through continuous optimization and market authority.
Senior Social Media Manager & Executive
2024 – PresentDesigning and scaling comprehensive content blueprints, cross-platform scheduling engines, and data-driven Meta ad setups targeting core user psychology.
Social Media Specialist & Consultant
2022 – 2024Managed profile structural optimization, end-of-month ROI tracking, micro-influencer gifting structures, and brand collaboration networks for high-growth ventures.
Digital Content Coordinator
2021 – 2022Executed high-engagement reel frameworks, professional copywriting production, systematic keyword research, and active inbound community moderation plans.
Community Operations Associate
Early CareerHandled real-time comment sorting, customer interaction funnels, spam analysis filters, and brand identity setups across Meta channels.
Campaign Plans & Pricing
Transparent marketing tiers structured around clear deliverables. Look past empty numbers and select the exact level of operational scaling your business architecture requires.
Standard Plan
Ideal for early-stage setups looking to establish baseline brand aesthetics and operational layouts.
- Bio & Profile Structural Setup
- Grid Layout & Cover Designs
- Meta Suite Integration
- Content Calendar Plan
Plus Plan
Perfect for brands needing consistent postings, trending reels, paid campaigns, and operational tracking.
- High-Engagement Reels & Statics
- Meta Ad Setups Included
- Daily Moderation & Comments Reply
- End-of-Month ROI Strategy Report
Premium Plan
Tailored omni-channel growth, community curation networks, and advanced market reputation oversight.
- Dedicated Community Architecture
- Micro-Influencer Gifting Frameworks
- Online Reputation Management (ORM)
- Advanced Continuous A/B Testing
Let’s Build Measurable Brand Equity
Whether you need optimized profile structures, viral reel content matrices, or performance-driven Meta ad campaigns — I look past vanity metrics to focus on what truly impacts your business.