POP UPI (Popclub) – Company
September 17, 2025
Payments · Rewards · Shopping : Founded Year 2022
POP UPI is India’s rewarding UPI app where users earn POPcoins (1 POPcoin = ₹1) on every payment. Coins can be redeemed for shopping, gift cards, and POPshop products. With 2% average cashback on transactions, POP UPI bridges digital payments and rewards. Backed by POP Club and partnered with YES Bank, POP UPI ensures secure, fast, and beneficial UPI transactions for millions of users.
About POP UPI
POP UPI (popularly known as Popclub) is India’s reward-driven UPI platform, designed to make digital payments more rewarding and engaging. The company entered the market in 2022 and quickly created a buzz among users due to its unique model of combining UPI payments with rewards, cashback, and shopping benefits.
Unlike traditional UPI apps that focus only on transactions, POP UPI provides its users with POPcoins (1 POPcoin = ₹1) on every payment, which can be redeemed for shopping, vouchers, gift cards, and exclusive products on POPshop. This reward-based system helped the brand to stand out in the highly competitive UPI market dominated by players like PhonePe, Google Pay, and Paytm.
Backed by POP Club and partnered with YES Bank, POP UPI ensures secure, reliable, and user-friendly digital transactions. The company’s mission is not just to simplify payments but also to enhance user value with every transaction, making it one of the most innovative players in India’s fintech ecosystem.
Promoted by 100+ Influencers 👤 across 10+ Platforms 🌐
Partnered with 100+ Creators 🤝 for Promotions & Growth 🚀
Company Details
Company Name
POP UPI (Popclub)
Headquarters
Bengaluru, India
Founded Year
2022
Industry
FinTech • Digital Payments
Partnerships
YES Bank (Banking Partner)
Global Reach
1M+ Users • 100+ Creators
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Company Services / Features
- Instant UPI Payments ⚡
POP UPI offers a fast, secure, and seamless UPI payment experience. Users can transfer money, pay bills, and make purchases instantly with just a few clicks, ensuring convenience anytime, anywhere. - POPcoins Rewards 🎁
Every transaction made through POP UPI rewards users with POPcoins. These coins hold real value (1 POPcoin = ₹1) and can be saved or redeemed, turning everyday payments into valuable rewards. - POPshop Marketplace 🛍️
POPcoins earned can be redeemed on POPshop, the in-app marketplace. Users can explore gift vouchers, shopping discounts, exclusive deals, and even digital products—making spending more rewarding. - Cashback & Offers 💸
POP UPI frequently launches cashback schemes, special discounts, and seasonal offers for its users. This ensures that users save more while making routine payments like mobile recharges, bill payments, and shopping. - Banking Partnerships 🏦
Backed by YES Bank, POP UPI ensures secure and reliable financial transactions. Strong banking infrastructure guarantees trust, compliance, and a safe digital ecosystem for all users. - Youth-Centric Design 🌟
POP UPI is designed with a young, tech-savvy audience in mind. The app combines the simplicity of payments with the thrill of earning rewards, making digital transactions engaging and fun.
Company Vision
At POP UPI, we believe that digital payments should go beyond just transferring money. Our vision is to transform the way India pays by combining secure transactions with exciting rewards, making every payment more valuable for the user.
We aim to build a reward-driven financial ecosystem where users are not only empowered with instant, seamless, and secure UPI payments, but also enjoy the benefit of earning POPcoins with every transaction. These POPcoins create a cycle of value — spend, earn, and redeem — ensuring that digital payments are no longer routine, but rewarding experiences.
Looking ahead, POP UPI envisions itself as a global fintech innovator, expanding services across 50+ countries and creating opportunities for brands, creators, and users to connect through a unified platform. By fostering collaborations with influencers, merchants, and partners, we strive to make POP UPI not just an app, but a movement towards rewarding digital finance.
“Turning every transaction into a reward, and every user into a partner in growth.”
Founder & CEO
POPclub (popularly known as POP UPI) was founded by Bhargav Errangi, a seasoned professional in the fintech and e-commerce space. Before starting POPclub, Bhargav worked as a Senior Director at Flipkart, where he played a key role in building loyalty programs such as Flipkart Supercoins. His time at Flipkart gave him deep insights into how customer engagement, loyalty rewards, and digital commerce can work together to create lasting value for users.
In May 2023, Bhargav launched POPclub with the vision of revolutionizing UPI payments in India. He observed that while UPI had become the backbone of digital transactions, it lacked a strong reward ecosystem. POPclub was his answer to this gap – a platform where every transaction not only ensures fast and secure payments but also generates rewards in the form of POPcoins. Each POPcoin is equal to ₹1 and can be redeemed across POPshop for shopping, vouchers, and brand offers.
Under his leadership, POPclub has:
Partnered with YES Bank and Juspay to develop a robust and secure UPI infrastructure.
Received TPAP approval from NPCI, enabling it to operate officially as a UPI application.
Collaborated with over 100+ influencers and creators to promote its unique reward-driven payment model.
Bhargav’s vision goes beyond building just another payment app. He wants to create a reward-driven financial ecosystem that benefits not only users but also brands and merchants. His goal is to position POPclub as the go-to payments + rewards platform for India’s young, digitally active population.
In his own words, the mission is simple:
“We are not just processing transactions; we are creating value for every user. Our aim is to turn every digital payment into a rewarding experience and make POPclub a trusted financial companion for millions.”
Contact
Pop Club For Brand Collaboration / Promotion .
Business enquiries
Pop UPI FAQ
POP UPI, popularly known as POPclub, is a reward-driven UPI payment platform founded in May 2023 by Bhargav Errangi. Unlike regular UPI apps, POP UPI not only enables instant and secure UPI transactions but also gives users POPcoins (1 POPcoin = ₹1) for every payment. These POPcoins can later be redeemed for shopping, vouchers, and brand offers through POPshop, the in-app marketplace.
POP UPI works just like other UPI apps for sending money, scanning QR codes, and making online payments. However, the difference is in the reward mechanism. For every transaction, users earn POPcoins in their account. For example, if you pay a bill of ₹500 using POP UPI, you might earn POPcoins as a reward. Later, you can use these POPcoins to redeem gift vouchers, discounts, or buy products through POPshop. In this way, every transaction becomes rewarding instead of just being a payment.
Yes, POP UPI is fully safe and secure. The app is built in partnership with YES Bank and Juspay, ensuring strong banking infrastructure and encryption. Additionally, POP UPI has received TPAP approval from NPCI (National Payments Corporation of India), which officially authorizes it to operate as a UPI payment provider. This means the app follows the same safety protocols and regulations as other big UPI apps like PhonePe or Google Pay.
POPcoins are digital reward points that you earn on every transaction made through POP UPI.
Value of POPcoins: 1 POPcoin = ₹1
How to use: You can redeem POPcoins on POPshop, the official marketplace inside the app. POPshop allows you to buy gift vouchers, shopping discounts, exclusive deals, and even branded products. In this way, the POPcoin reward system turns everyday transactions into opportunities to save and shop more.
The biggest difference between POP UPI and other UPI apps is the reward system.
Traditional UPI apps focus only on transactions.
POP UPI adds value to every payment by giving users POPcoins.
Users don’t just spend money—they also earn rewards that can be used for shopping and offers.
In short, POP UPI combines the power of UPI with a loyalty program, creating a financial ecosystem that benefits users daily.
POPclub was founded by Bhargav Errangi in May 2023. He is a former Senior Director at Flipkart, where he worked on loyalty programs such as Flipkart Supercoins. His vision for POPclub is to build a reward-driven fintech ecosystem where every transaction benefits the user.
POP UPI is powered by YES Bank as its banking partner, with technical support from Juspay. It also has official approval from NPCI as a Third-Party Application Provider (TPAP), which means it is authorized to provide UPI services across India.
POP UPI is designed for all digitally active users in India. Its primary focus is on youth, students, and young professionals who love cashback, offers, and rewards. However, anyone with a UPI-enabled bank account can use POP UPI for payments and earn rewards.
No, POP UPI does not charge users for making UPI transactions. Just like other UPI apps, transactions are free. In fact, POP UPI gives back value to users in the form of POPcoins, which is what makes it unique.
The vision of POP UPI is to go beyond India and create a global reward-driven payment ecosystem. The company plans to expand to 50+ countries in the coming years and partner with more brands and influencers. The long-term goal is to ensure that every transaction worldwide gives users a reward, making payments more valuable and engaging for everyone.
